History of McDonald's Research Paper Example | Topics and Well Written Essays - 1250 words

taradiddle of McDonalds - Research Paper ExampleThe whole building was moved 40 miles to the East and established in San Bernardino in California. This was undertaken by the two sons of MacDonald, Richard and Maurice in 1940. The eating house was subsequently renamed MacDonalds Farmhouse Barbeque at that m the restaurant mostly sold barbequed products. In 1948, when the two brothers realized that most of the profits for the restaurant came from hamburgers, they centre their attention on the sale of hamburgers, French fries, shakes and such other fast viandss that were selling fast in the restaurant. Carhops were therefore eliminated from the menu of MacDonalds. The two brothers recognized the need to organize the restaurant in a musical mode that operated like an assembly line in order to ensure full efficiency. In 1948, the name of the restaurant was once again changed to McDonalds and it reopened its doors on 12th December, 1948. Beginning of Franchises A major transformation in the growth of the restaurant began in 1953 when the McDonalds brothers initiated a series of franchises. Such franchises were initially done in Phoenix, Arizona and in Downey, California. Sure enough, the latter is the oldest McDonalds restaurant still in survival today. In a bid to enhance efficiency, the McDonalds brothers initiated the Speedee as a sign of the efficient and quick system of rules that had actually been devised. The growth of McDonalds gathered much speed in the 1950s. In 1954 Ray Kroc acquired McDonalds franchises in California and Arizona. Subsequently, Kroc opened his first and eventually the ninth restaurant in Chicago. This became the birth of McDonalds Corporation. The name or the dope was further renamed in 1960 to McDonalds Corporation. In 1961, the business right of the attach to was transferred to Kroc upon his request to the McDonalds brothers. Transformation The growth and success of McDonalds as a quick food restaurant is partly attributed to th e proper founding principles that have eer defined the corporation to this day. Indeed, with millions of customers across the globe, it is undeniable that the corporation has a sense of definition that clearly tells it apart from the rest in the market. The basic furbish up for Ray Kroc was essentially the need to provide very quick serve well. In 1954, the McDonalds hamburger foot in California could run a total of eight multi-mixers at a time. This quick service enabled the company to establish a brand from an early age. McDonalds also boasts a very kindly principle which has always defined the corporation for years. Indeed, the organization is always much responsible towards the community in spite of appearance which it dwells and will always chip in to assist in development projects that benefit the community. The management is always very responsible about the issues and needs of their customers. This concern is clearly evident in the manner the corporation involves itse lf in projects like health, education and medical research. All the franchises of McDonalds are always very dogmatic in their social responsiveness and this has always assisted the communities in a very progressive manner. The universe Principles One of the core principles that Kay Kroc instilled in the employees of